The notes

Thoughts that
we can't stop thinking.

Occasional pieces on marketing, vision, and what most companies get wrong about both. Long-form. Honest.Written only when there's something actually worth saying.

The latest

Article · 9-10 minutes

Why Your Positioning Is Probably Wrong (And What It Costs)

Most founders think they have positioning. They don't. Here's how to audit your positioning and why it matters more than you think.

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More from the notes.

Published as they're ready

ii.

Why Every Agency Is Now Secretly Terrified

AI didn't kill agency credibility. Cowardice did. Here's why agencies abandoned thinking—and what it costs founders.

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iii.

Why Algorithm Lab Exists

Discover why The Algorithm Lab was founded. How 300+ founder conversations revealed a critical gap in startup credibility that's killing growth.

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iv.

What Companies Emotionally Misunderstand About Growth

Growth is a mirror. It doesn't fix problems. It reveals them. Here's what founders get wrong about scaling and how to change.

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