The notes

Thoughts that
we can't stop thinking.

Occasional pieces on marketing, vision, and what most companies get wrong about both. Long-form. Honest.Written only when there's something actually worth saying.

The latest

Article · 8 minutes

You Don't Know What Stage Your Company Is Actually In

Most startups waste money solving the wrong problem. They're in Stage 1 but spending Stage 3 budgets. Here's how to know which stage you're actually in.

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More from the notes.

Published as they're ready

ii.

Why Every Agency Is Now Secretly Terrified

Agencies aren't afraid of AI. They're afraid of getting caught never thinking in the first place. Here's why this matters for your content.

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iii.

Why The Algorithm Lab Exists: The Credibility Problem Nobody Names

Discover why The Algorithm Lab was founded. How 300+ founder conversations revealed a critical gap in startup credibility that's killing growth.

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iv.

Why Your Positioning Is Probably Wrong (And What It Costs)

Most founders think they have positioning. They don't. Here's how to audit your positioning and why it matters more than you think.

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v.

What Companies Emotionally Misunderstand About Growth

Growth is a mirror. It doesn't fix problems. It reveals them. Here's what founders get wrong about scaling and how to change.

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